Farm to Bar Panel Discussion: Economics

Ace Hotel

“Farm to Bar” Panel Discussion: Economics

Ace Hotel, 6:30 pm – 7:45 pm

Why does one tequila cost $20 and another $60? Is it all about marketing? Is it the bottle? Is it the juice? What about that NOM? What’s in a number? Why are some NOMs better than others? Take a fascinating look at the industry from some of its biggest insiders.

Free with wristband. Registration Recommended.

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Panel Discussion